Our Finished Film Poster

This is our finished film poster. We decided to use a long-shot image so that the characters appear inferior against the vast, dark background. We added a 'spotlight' effect to the image so that much of the outer border was black, drawing emphasis in the centre of the image. We also adjusted the brightness, contrast and saturation of the image to give it an eerie, 'horror-like' appearance. When taking the photo we lined the characters up so that they were facing the woods. This arrangement suggests to the audience that the main location in the film will be a forest/woods. It also connotes that the group are about to enter the unknown, where danger awaits them. There is a sense of mystery as the image itself presents no obvious danger and gives away little about the storyline of the film. Conventionally, film posters tend to be arranged so that the film title is at the bottom of the page. We have challenged this convention by placing the film title at the top of the poster, which I think works well due to the composition of the image. The title is in the same style as it appears in the film trailer, which I believe is very important as audience members will be able to clearly link the two. There is a caption in bold just above the title, 'LIVE IT, BREATHE IT, DIE FOR IT', which links in with the storyline of the film well. At the bottom (centre) of the poster is a release date, magazine quote and star rating, and a website address. These are all conventional features. The release date information also informs the viewer that the film is also being screened in IMAX 3D. We wanted to include this feature as currently 3D TV/film is becoming increasingly more available and is growing in popularity. All of this text is arranged neatly in the centre at the bottom which compliments the image well and really helps to balance the whole poster. The majority of the text is in white so that it stands out against the dark background whilst also relating to the film title. The release date is in red so that it is more obvious to the audience at a glance. Also the name of the well know film magazine, 'EMPIRE', is in red. We did a screen grap of the actually magazine masthead so that it would feature on our poster in the same recognisable style. We believed that featuring a quote from a well known film magazine would impress and therefore attract audience members. Finally, in the bottom right hand corner is the logo for the production company, 'GNK Films'. We decided to include this as on conventional film posters the film production company is usually mentioned.