
This poster has a simple colour scheme of black, white and red. Only the film title, 'PANIC ROOM' and the words 'coming soon' are in red. As the rest of the page is in black/white/grey these two text are extremely prominant. This is vital as essentially the film title and release date are most important when promoting a film. The use of the word 'PANIC' and the poster image clearly represent the film as a horror. The two panels of black running down either side of the page draw focus on the middle panel, whilst also giving the illusion that the woman in the photo is trapped and in danger. The image used - a close-up of a woman's face, with a person's silhouete in the background - is very powerful. The main actress' name spreads across the width of the page in white text. The use of white enables the text to stand out against the dark background. As Jodie Foster is a well-known actress, her presence in the film may alone attract the audience. At the bottom of the poster, beneath the title, are the names of the crew and cast - this is often seen in film posters.

Brad Pit and Morgan Freeman are two extremely well-known actors. The poster includes a close-up image of each of them, whilst their names are also stated in bold text across the top of the page. The images have been taken with both actors looking directly into the camera, so to give the illusion of the actors looking out to the audience. This is often done in advetisements as it helps the audience to connect, drawing them in. Emphasising their involvment in the film is a sure way to attract audience members. It is often the case that people go to see a film because of who is in it, instead of what it is about. The poster doesn't give much away about what the film may be about. The title 'seven' and the caption that follows, indicates to the audience that the film is about death and the seven deadly sins, however little more is given away, inticing the audience. The main colours used are gold/brown and white. The colour white is used for the title and actors names only and stands out against the 'old', 'worn' looking background. The seven deadly sins are listed down the centre of the poster, clearly linking in with the title and the proposed focus of the film. The seven sins are each crossed out, which adds to the curiosity of the audience.
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