Target Audience

Our horror trailer is aimed at both males and females, aged 16-25. The characters in our trailer are all aged between 16 and 18, and so belong to the targeted age group, which helps the trailer to appeal to the audience it is aimed towards. Also, as the main storyline is focused around teenage love and obsession, I would expect people aged 16-25 to find this more appealling than an older audience would. There are 4 female characters and 3 male characters featuring in our trailer, and so a relatively even spread, helping the trailer to appeal to both genders.
It is often said that stereotypically girls/women prefer films that involve love and romance, where as boys/men prefer action packed films, usually containing some element of violence. This trailer incorporates both love and action within the film genre horror and so we expect it to appeal to a broader range of people.
The trailer is set in the present and all clothing and styling will be done according to current trends and fashions. This should again help the trailer to appeal to our target audience who are of ages where looking and dressing according to what is current is often considered key. Below is a fictional example of the type of person our trailer will be targeting:




This is Joe, he is a typical 19 year old boy. He lives in Leeds and is currently studying New media at The University of Leeds. When he is not busy studying Joe enjoys socialising with his friends, going shopping in Leeds city centre, visiting the many bars and attending gigs and club nights. He likes listening to a wide variety of music, including music from artists such as Linkin Park, scouting for girls and The prodigy. He also enjoys trips to the cinema with his friends, particularly when a new horror movie has been released.