Detailed Analysis (Music Video) - This too shall pass by Ok Go

The music video above by Ok Go appears to have been filmed in one long, continuous, un-broken shot, much like the famous sequence from good fellas. However, this is not the case, infact clever special effects have been used to edit the video, making it appear seemless and as though the shot is continuous, when actually the video is made up of several shots. The plain, dull warehouse is the only location used, however the sequence of connected tricks which is clearly the focus of the video bring the simple location to life. The band members all feature in the video and act as catalysts in the sequence of connected tricks. The sequence ends with the four band members being covered in paint, drawing the focus back to them. The whole set up of the video resembles the well known game 'mouse trap'.

Ok Go often produce music videos that involve just one location and are filmed in one continuous shot. The videos for their songs, 'Here we go again' and 'White knuckle' are just some examples. Again, in these videos the main (and only) characters are the four band members. The videos are all relatively simple and cheap to produce, yet due to their originality they are highly memorable, which is key as essentially a music video is used to promote the band.

I love Ok Go's unique and interesting music videos, however as my groups production will involve creating a horror trailer, we will not be using their videos as inspiration for this project.