Arcade fire have converged a normal music video with the internet/web 2.0. To access the video the viewer must visit www.thewildernessdowntown.com and type in the postcode of their childhood address. The song, 'We used to wait' by Arcade fire, is about childhood and the video intends to give the viewer the opportunity to virtualy revisit their childhood home. During the song several windows pop up on the screen containing different footage. The fixed music video footage is of a person running down a street in the darkness - throughout there is always a window playing this. A mixture of long-shots, mid-shots and extreme close-ups are used when tracking the runner. The footage in the other windows is taken from Google maps and Google street view, and varies depending on the postcode entered. Each box pops up to the beat of the music. Towards the end of the song a window opens that allows the user to write a postcard to their younger selves in a tree branch style font.
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