Story: The video has a clear narrative, which is unusual for the type of music. There is also a unexpected twist at the end of the video which helps to make it more memorable.
Setting: There are several different locations used, including clubs, bars and the character's appartment. These locations fit the genre of music and appeal to the target audience, who probably visit similar places and can relate to the content of the video in some way.
Character: Like many dance music videos the band do not appear feature in the video. The storyline however seems like something the band would and has experienced. Throughout the audience are made to think that the main character is male, however it is revealed at the end of the video that the main character is in fact a woman.
Costume: The colthing worn by the characters is what you would expect people in nightclubs and bars to wear, which fits the genre, helping to attract the target audience. Also, many of the woman are dressed in sexy, sometimes even erotic, clothing which will appeal to many of the male members of the audience.
Lyrics: There are very few lyrics which is generally expected of dance music. The few lyrics that there are do have a slight link to the narrative.
Special effects: As the entire video is done from the main character's perspective, using point of view shots, some effects have been used to show that the character is drunk.
Camera angles: Point of view shots are used throughout. This helps to hide the main character's identity, allowing for the surprising twist at the end. It also helps to make the video fast and dynamic, fitting the genre of music.
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